How public streaming can impact Brazil's audiovisual market

The streaming sector has become very popular in Brazil in recent years. With a variety of movies, series, documentaries, reality shows and the like, the industry has been gaining more and more space and has broken audience records that exceed open TV. The area even became a discussion center after the federal government's announcement about the creation of a public streaming with 100% Brazilian productions. According to the Ministry of Culture, The Brasil Brasil project aims to expand the consumption of Brazilian audiovisual productions. In practice, films that circulate at film festivals or more independent works can be displayed on a platform easily accessible to the public and would be centralized in just one place.
4 ImagesClose modal.1 of 4Fernanda Torres plays Eunice Paiva in I'm still here2 of 4th Auto da Compadecida 2Divulgation3 of 4cena of the Central Film of Brazil Drive4 of Deus Divulgation Thus, the project would foster the Brazilian audiovisual industry, which focused on the success of films as I am still here. Walter Salles's feature reached box office records across the country and expanded public interest in consuming national content.

What is Brazil Screen?

Called by the Ministry of Screen Culture Brazil, the project will be a Free Public and Public Streaming with the Focus on audiovisual productions of Brazil.
Still without release date, the government predicts that it will be available in the second half of 2025. The project had a investment of R $ 4.2 million intended for licensing of 447 audiovisual works. The release of the news will happen gradually, so that the public enjoy the best of Brazilian cinema.

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Samuel Posenbon, a journalist specializing in audiovisual and editor of the Tela Viva portal, evaluates that The portion of content produced with public resources that reaches the citizen is tiny. This is also because there is a preference in theaters, which opt for the display of titles with greater commercial appeal.

“Making these content available on internet platforms is a good way to return to society what it has invested, via taxes, in national audiovisual production,” he explains.

He also points out that setting up a streaming platform involves some obstacles How to get the technological investment and even high operating costs. “If the government can overcome these steps, it can license the contents produced in Brazil, it may be an alternative.”

Regulation of streamings in Brazil

Currently, two bills (PL) running in the National Congress involve the regulation of digital platforms aimed at the availability of video on demand (VODin the acronym). One of them, from 2017, is ready for a vote in the House plenary, while the other 2022 has already been approved in the Senate and is under analysis by the Chamber Culture Commission. Among the various points of regulatory projects, one of the main points is to define in law that streamings that are in Brazil should have regulated performance and with valorization and prioritization of Brazilian independent production.