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Unica, the new Ducati customization program

Ducati Unica is the name of the new customization program designed for enthusiasts of the Borgo Panigale brand who want to create a bespoke motorcycle. With this, Centro Stile opens its doors to Ducati fans and accompanies them in the realization of their dream, which is to collaborate directly with designers and technicians to create a unique motorcycle worldwide.

Ducatists who join the program will be able to personally enter the Ducati Style Center atelier, describe their wishes to the engineers and accompany them on periodic visits to see the progress of their motorcycles, living an incredible experience and realizing the level of dedication and attention to detail. that Ducati employs in each project.

With the support of the Ducati Unica team professionals, the customization process will be outlined, defining every detail, such as precious materials, dedicated finishes, special colors and Ducati Performance accessories, all according to the style criteria that identify a true Ducati.

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Each construction phase will be documented and directly involve enthusiasts who will see their machines take shape from initial sketches to the handover ceremony.

Andrea Ferraresi, Director of the Ducati Style Center, commented on this progress. “Design is a distinctive element of our creations. We wanted to give Ducatists the opportunity to identify even more with their own bike, making it a direct expression of their personal style. Thus, we created Ducati Unica, an exclusive program that attests to the excellence of Made in Italy for which Ducati is the spokesperson in the world”, he says.

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And she adds: “This is an immersive and unforgettable customization experience to be lived directly inside our Style Center. The moment when fans finally see their motorcycle built is very emotional for us at Centro Stile and we are very proud of it.”

Each Ducati Unica will be delivered to its owner accompanied by a certificate of exclusivity that attests to its originality and guarantees that a replica will not be made. The level of uniqueness and attention to detail of each project means that the company can only accept a limited number of orders per year, therefore, only those that are in line with the values of the Italian factory will be considered.

Ducati dealers are an integral part of the project. By contacting them, it will be possible to obtain the necessary information to request access to the programme, which is extended to the whole world and applicable to the Ducati and Scrambler range.

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